Passion to Purpose
Driven by a newfound fascination with both physical & mental health and an innate desire to help others, James embarked on a journey to first secure a degree in Psychology focusing primarily on the role sport and exercise can have on mental Health. Which led him to then become a Personal Trainer, eventually establishing his own gym. Over the years, whilst coaching professional athletes, he recognised the vital role that recovery plays in optimising performance. Whilst researching various different recovery techniques such as saunas, ice baths, HBOT, he discovered many other health benefits. Particularly when it came to mental health, longevity and immunity. It was only when the recent pandemic happened that it became clear society had seriously neglected it's health. Weak immune systems and mental health issues have become the norm. Something needs to change. Thus, Health Over Wealth Wellness was born.